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Channel: JWT AnxietyIndex: Brand Answers for an Anxious World » Alexandra Stieber – Atlanta
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In challenging category, New York Presbyterian breaks through with powerful...

When it comes to hospital advertising, consumers often react with fear and anxiety, even extending to feelings of guilt. The ads frequently broach subjects that are uncomfortable for the average...

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Prudential address ‘new normal’ head-on in ‘Bring Your Challenges’

In the wake of the recession, visions of retirement are no longer what they once were. Rather than dreaming of sailboats and vacation homes, Americans are simply dreaming of retiring at all. Given that...

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Jiffy Lube tells car owners to ‘Leave worry behind’

When people think about car care, they don’t often get the warm and fuzzies. Auto maintenance is often a stressful process, leaving drivers feeling like they’ve been up-sold or inconveniencing them to...

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Norfolk Southern positions the railway as enabler of ‘possibilities’

With America’s national political conventions on the horizon, the economy remains a hot topic. A new campaign for Norfolk Southern Railway, a large freight train company, acknowledges America’s...

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Liberty Mutual shows its empathetic side with ‘Humans’ campaign

Insurance companies are at the center of anxiety-producing incidents in consumers’ lives, and many people feel that dealing with these companies only compounds their stress. With its newest campaign,...

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American propaganda posters repurposed for political protest

During World War II, propaganda posters represented America’s unity: It was “us vs. them” during a difficult time. Today’s Americans may also feel they live in difficult times, with the economic...

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New York restaurant creates visual, digital Instagram menu

This week we posted on our sister site, JWTIntelligence.com, about Rent the Runway showcasing user photos so customers can see how the designer dresses look on similarly sized, everyday women. New York...

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Ikea positions storage systems as a way to ‘Make Room for Your Life’

With stress spiking and happiness a hot topic, as cited in our 10 Trends for 2013, we’ll see more marketers emphasizing themes of stress relief as a way to boost happiness. In 2011, we highlighted...

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Volkswagen targets new families in sweet safety-themed spot

The Volkswagen Jetta has long been a go-to vehicle for singles, but now the brand is also targeting young married couples. A safety-centric spot addresses head-on the anxiety and apprehension new...

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McDonald’s Austria positions breakfast as a break from manic mornings

From the buzz of the alarm clock to the frantic rush to get ready, early morning can often be the most anxiety-producing time of day. Recently we wrote about Tropicana’s “Worst Morning Ever” campaign,...

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